Marketing Matters: A Collection of Insights From a Trusted Expert

Chuck Norman, APR, Principal of S&A Communications and Public Relations/Crisis Management expert with over 30 years of experience, is sharing industry knowledge through a series of tips on his LinkedIn that will benefit your business. We’ve compiled a few for you in this blog post:

• Your internal audience is central to your success.
  • Employees are your most important brand ambassadors. How you communicate with them during change, growth, or uncertainty affects morale, retention, and even external perception.
• Crisis readiness is integral.
  • One of the best ways to build speed and confidence in the Golden Hour is through simulations — stress-tested drills with real-time decision-making, cross-functional teams, and fast feedback.
• Artificial Intelligence isn’t the future, it’s the present.
  • From chatbots to predictive analytics, AI tools are revolutionizing how we approach marketing. Integrating AI can streamline operations, personalize customer experiences, and provide valuable insights.
• Facts tell, but stories sell.
  • In today’s saturated market, storytelling isn’t just a buzzword, it’s a necessity. Crafting narratives that resonate emotionally can differentiate your brand and foster deeper connections.
• Strong brands don’t start with visuals—they start with clarity.
  • Before copy, design, or communication strategy commences, ask: What do we want to be known for? Who are we trying to reach? What makes us different? What channels best reach our stakeholders?

All of Chuck’s tips can be found on his LinkedIn, so be sure to connect or follow: https://www.linkedin.com/in/charlesnorman/.

Looking to put Chuck’s suggestions into action? Contact the S&A Communications team at: sayhey@sacommunications.com.