case study: triangle babcnc




The Triangle Chapter of the British-American Business Council is the Triangle/ Eastern Region’s business network dedicated to helping companies connect and build their business, and helps to promote bilateral trade and investment between North Carolina and the U.K. The Triangle BABCNC hired S&A Communications to design and develop a new website to more effectively communicate information to members, potential members, sponsors, media and other target audiences.


  • Transfer the site to WordPress and modernize the look and feel
  • Highlight upcoming events and increase interest in attending
  • Build a responsive site to encourage access via mobile devices
  • Emphasize the reach of the British American Business Council across the US


Year-over-year analytics showed:

  • A 29% increase in visits to the Join page
  • A 27% increase in visits to the Sponsors page
  • A 62% increase in visits to the Events page
  • A 108% increase in visits to the homepage on mobile devices

Triangle BABCNC also referred other chapters to S&A Communications for website design and development.