case study: Servicing Solutions’ LendIt Fintech Campaign
Servicing Solutions is a world-class loan servicing organization specializing in primary and back up servicing. Being new to the market, Servicing Solutions was in search of opportunities to spread brand awareness and cultivate relationships with prospective partners and customers.
Servicing Solutions hired S&A Communications to develop and implement a marketing strategy to spread brand awareness connect with industry leaders and prospective clients.
S&A recommended and coordinated Servicing Solutions to attend the LendIt Fintech USA Conference, the premier conference for global fintech leaders, innovators and investors. To maximize Servicing Solution’s exposure, S&A created a strategic campaign to draw conference attendees to their booth.
A digital and social media marketing strategy and a refresh of print materials:
- Developed a content marketing strategy for the messaging around the campaign
- Created a social media calendar for organic posts to build presence on Twitter and LinkedIn
- Planned and implemented highly targeted social media ads to drive traffic to landing page
- Planned and implemented Google AdWords search ads to target keywords related to the conference and drive traffic to landing page
- Orchestrated a major giveaway campaign that was promoted in social media and digital messaging
- Created a landing page to house conference booth information and a lead generation form fill for giveaway entries
- Designed a new brochure to communicate Servicing Solutions’ expertise and value
- Created presentation signage and display for giveaway items
- Google Ads: drove conference search traffic to Servicing Solutions’ landing page, which generated hundreds of clicks and thousands of impressions
- Landing Page: successful in capturing leads and entries for giveaway
- Page visitors increased 4,361%
- Impressions increased 4,377%
- Followers increased 390%
- Ad generated hundreds of clicks to landing page
- Page visitors increased 78%
- Highly targeted retargeting and sponsored ads drove LendIt attendees to landing page, which generated hundreds of clicks and thousands of impressions
- Servicing Solutions’ booth received high traffic at conference and giveaways were a hot topic throughout the two-day conference.