case study: falcon engineering


property & construction


Falcon Engineering is a multi-discipline engineering firm founded on innovative engineering solutions, progressive leadership professionalism. Falcon engaged S&A Communications to design and develop a new website aimed at portraying an accurate depiction of the company’s professionalism, responsiveness, and top-quality work while being more engaging and attracting more traffic. Previously, S&A had designed the logo and other business collateral for Falcon Engineering, making this project a continuation of a long-standing relationship.


  • Interviewed Falcon leadership to assess needs, wants, and vision for the new website
  • Identified two key target audiences: 1) companies, organizations and municipalities seeking engineering services; and 2) qualified engineers seeking employment
  • Evaluated the existing website and researched competitors’ websites
  • Designed a responsive website in WordPress to meet these objectives: highlight client work and visually showcase projects, articulate Falcon differentiators, effectively communicate client satisfaction, and project Falcon’s unique culture in order to recruit talent
  • Provided custom photography of projects around North Carolina


Year-over-year analytics showed:

  • A 66% increase in homepage views
  • A 416% increase in visits from mobile devices

The website won three awards:

  • Platinum Award from the Hermes Creative Awards
  • Gold MarComAward for Business to Business website
  • Award of Excellence and Best in Category from the InSpire Awards