case study: danis
When RN Rouse, a North Carolina construction firm with a more than 80 years of history, was acquired by Dayton, OH-based Danis, S&A Communications managed the statewide rebrand. Bringing together two organizations with deep individual histories certainly provided its share of marketing challenges.
- Designed an informational brochure that pays homage to the RN Rouse’s North Carolina heritage, while highlighting the expanded capabilities provided following the Danis acquisition.
- Direct marketing campaign to customers and prospects, segmented by industry
- Local, regional and trade media relations
From an aggressive PR campaign to an overhaul of collateral, we were able to effectively portray an organization with significant North Carolina roots, but one that has evolved and adapted to meet the needs of the clients and markets they serve.