S&A Cherokee Wins Four Sir Walter Raleigh Awards from RPRS

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Including Two Best in Division Awards Cary, N.C. – S&A Cherokee, a full-service integrated communications firm, has received four 2014 Sir Walter Raleigh Awards for Excellence in Communication from the Raleigh Public Relations Society (RPRS). The award ceremony was held Sept. 23 at a banquet hosted by Monica Laliberte, 5 On Your Side anchor/reporter of… Read more »

PR Embraces Digital to Boost ROI

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A recent article in Fast Company relayed how valuable public relations is compared to advertising. For example, a study by AirPR showed that public relations generates conversion rates 10 to 50 times that of advertising conversions. Also, a recent study by Nielsen-inPowered showed that media coverage gained through PR is more effective than branded content… Read more »

Exploring Direct Mail Services from USPS

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From the formation of S&A Cherokee (then Smith & Associates) 32 years ago, we have never subscribed to a cookie-cutter approach to PR and marketing. When we think a client can benefit from media relations or content marketing, we recommend they do that. If it makes sense for a client to advertise or use direct… Read more »

Evolution of the Press Release

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A press release is an announcement issued to the news media and other targeted outlets for the purpose of informing the public of an organization’s developments. The audience can be the general public, or specific, segmented audiences bound by industry, interest, geography or demographics. Over the years, press releases (used interchangeable with “news releases”) have… Read more »

Busting a Few Social Media Myths

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As a veteran communicator, I’ve seen plenty of “hot” new social media platforms come and go. Not being an early adapter has probably saved me from wasting time and resources on channels that didn’t last. What was Google Wave again? Did you know that social media pioneer Friendster is now a gaming site? Can co-owner… Read more »

Three Quick Observations from the World Cup

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I admit it. I am a latent soccer fan. Sure, I played it growing up and have attended some college matches, but I don’t regularly follow the sport. So, during all the hoopla surrounding the World Cup, I will root for the U.S. team, and I will occasionally catch glimpses of other matches. But I… Read more »

Why Grammar Matters to Your Bottom Line

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As a full-service communications company, we help clients develop and deliver key messages to target audiences. That can involve everything from researching and writing original content to editing and refining text provided by clients. Regardless of where we plug into the workflow process to add value, one crucial step that cannot be overlooked is copy… Read more »

A Look at Top Global Brands

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Marketing and branding company Millward Brown recently released its list of top global brands for 2014. If you’re looking for signs of global economic growth, note that the BrandZ™ Top 100 Most Valuable Global Brands list increased in value about 12 percent last year. That’s better than the average growth of about 6 percent since… Read more »

S&A Cherokee Announces New Hires Ronald Dowdy and Danielle Fiedler

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Creative team continues to expand to meet client needs S&A Cherokee, an award-winning full-service integrated communications company, is pleased to announce the addition of two new employees to the creative team: Ronald Dowdy and Danielle Fiedler. Dowdy joins S&A Cherokee after working as a graphic designer at Vast Design in Clayton. In his new role,… Read more »